about us
Founded in 2026 by Lindsay and Tim Baker, Popgaze Design and Social is a new creative studio made for how we communicate and connect today. Merging forward-thinking graphic design with social media expertise, all delivered with creative flair and attention to detail.
We have worked both independently and collectively across the many corners of the creative industries for over 20 years and have now come together to offer a service that is personal, down-to-earth and impactful – we’ve learned that the most powerful work happens when authentic ideas meet genuine purpose. We bring our passion, experience and expertise together to make a real difference to your project.
our story
From music and fashion to design and art projects, our creative journeys have been intertwined for as long as we can remember, and now Popgaze is the new manifestation of our shared expertise and creative vision.
As a responsive team of two, we combine creativity with agility offering a personal and authentic perspective to your project. When you work with us, we become an extension of your team, getting to know you, your brand and your audience.
We also regularly collaborate with a talented network of illustrators, animators, photographers, and developers, helping us to bring larger scale projects to life.
Design & Strategy Lead
Lindsay
I’ve always enjoyed finding the hidden beauty in the everyday - it’s exactly what inspired me to become a graphic designer. Today, that curiosity drives me to help forward-thinking brands find the space to flourish.
I draw on over 15 years experience working across culture, community, education and the arts. Specialising in brand strategy, visual identity and the full spectrum of print and digital design, I take a considered and imaginative approach to every project. Whether it’s a new brand identity, a beautiful brochure, a suite of social media assets or a fully integrated campaign.
At Popgaze, I bridge the gap between a client’s raw ideas and a meaningful, authentic visual approach. I love working with organisations to tell their story in a way that feels genuine and impactful.
When I’m not in the studio, I’m usually practicing yoga, out for a run, or keeping up with my toddler. And like Tim, music is my constant—especially Soul and Reggae—which keeps me inspired and keeps the studio moving.
Tim
Social & Content Lead
Music is my first love. From a lifetime of collecting records to playing in bands since my teens, sound is the heartbeat of my process, so you can always expect a great soundtrack playing in our studio and driving our content.
Before founding PopGaze, I spent 13 years at Wolverhampton School of Art, where I immersed myself in the full creative spectrum. My journey there took me from the tactile world of traditional screen printing to providing cutting-edge AV support and teaching the next generation how to showcase and promote their work on social media.
Most recently I was the School’s Social Media Lead where I built, developed and managed their digital channels from the ground up. I bridge the gap between technical skill and digital strategy. For me, it’s about making sure the creative vision is realised to its full potential.
brand + design
We can help you express your brand effectively, whether you are starting from scratch or looking to make a change.
the creative work we do
– Brand strategy
– Visual identity design
– Naming
– Tone of voice
– Sonic branding
– Social media management
– Social first video
– Audio recording
– Original music composing
– Photography
– Copywriting
– PR
We have the inhouse skills to bring your unique story to life. Helping our clients to find their voice and talk to their audience in a memorable way.
content
– Digital
– Website and e-commerce builds
– Packaging
– Merchandise
– Signage and wayfinding
From awareness to action, we help to create a lasting impact through beautifully crafted design solutions.
