Studio 67
Category
Retail | Hospitality
Type of work
Social Media Management
Studio 67 is Shrewsbury's only independent licensed art gallery.
By day, they showcase co-owner Richard’s pop art-inspired oil paintings and prints, and on Fridays and Saturdays they host 67 Lates, a speakeasy-style experience featuring original recipe cocktails served with a sophisticated Parisian influence.
The background
Located on the lower ground floor of The Parade, Studio 67 immediately caught our creative eye and, within a few months of working with The Parade, we were delighted to be approached to help them launch their Studio 67 Lates offering. With our shared background in music, art and design this was an incredibly inspiring brand for us to work with, and one we were confident we could make a real impact for.
Our process
In order to launch their new sub-brand Studio 67 Lates we wanted to create a social-first reel that showcased the warm personalities of owners Richard and Elisa, along with providing a visual first-look at the unique surroundings to highlight their offer in an authentic and entertaining way.
We planned out the shoot meticulously and on the day created a relaxed atmosphere for Richard and Elisa to be themselves, giving them a platform to talk passionately about their licensed gallery. The soundtrack for this reel was also very important and contributed to it going viral across Shrewsbury.
From a one day shoot with them we managed to create 7 high performing posts in total (14 across 2 platforms).
The results
Within 48 hours the launch video had organically achieved a high impact return with:
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Over 600 likes
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Over 17k views
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Over 140 comments
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A multitude of shares and follow up stories from other local social media outlets
This resulted in over 400 new IG followers for Studio 67 and over 50 for the central Parade account in just 2 days!
Six months later and Studio 67 is still going from strength to strength. We’ve worked with them on a number of occasions, helping them showcase their unique space and to continually grow their social audience. As of April 2026 they have doubled in size, taking over a larger premises at The Parade.
In seven Instagram posts alone, the 67 Lates launch campaign amassed 1,205 organic likes and 37,758 views.